Everyday activities
People, technology and the activities that unite them are at the center of the analysis.
MA3X is an innovation consultancy which explore and map innovation opportunities. The aim is to help businesses and organisations to:
People, technology and the activities that unite them are at the center of the analysis.
We explore the unknown in search of game-changing opportunities.
We collect thick data by observing people in context and interviewing experts.
We apply a wide variety of perspectives to determine which are most important for any particular innovation domain.
A variety of visualization techniques are used to communicate clearly and handle complex information.
By running advanced analytical software on big data we extract and discover insights about trends in people, culture and technology.
Our services are based on a powerful and flexible methodological framework which can be adapted to different domains of innovation and the needs of the client. The framework was developed by the founder, Max Munnecke, in his PhD study:
– towards a methodology framework for exploring and mapping radical innovation opportunities within everyday activties.